What is LEPFA? Full Page Ad

Of all the ads I have done for LEPFA, this one provided a particular challenge. I had a limited amount of space, and a LOT of content to work with, with a request for photos and infographics to be included as well.

This project taught me how to negotiate content and come up with a compromise that allowed the design to flourish while also allowing the must have content to be included.

This ad was included in the November 12th, 2017 Sunday edition of the Lansing State Journal.