Maurica James

#OpenToWork | Graphic Designer | Grafikdesignerin

2023 Cable Shopping Network Winter Catalog

This was the second catalog I created in my role at Cable Shopping Network. Now that I had about a year under my belt, and had completed a catalog before this, my manager gave me control over the entire process.

The full catalog can be viewed at this link.


The content for this catalog was pretty similar to the previous catalog, so the challenge was finding a way to include pretty similar layouts but refresh the design to a Christmas theme.

Our target demographic in the numismatic (coin collecting) industry is white, middle aged to older males. The company leans more conservative in values so the use of directly Christmas themed collateral, and less holiday neutral imagery made more sense.

Pictures coming soon!