From the beginning, the foundation wanted their annual report to be digital based, likely to be emailed to donors and uploaded onto their website. With this in mind, I designed this to fit to most screens – focusing on computers and tablets as the main mode in which this is to be viewed.
Originally we were trying to fit the content onto two pages, and I’ve included my initial sketches of how I was intending all this content to fit and be split up:
A couple shots showing the first draft and the look I was leaning towards at first:
When I initially started working on this, I was still at work before COVID ended up eventually shutting down my industry (tourism, hospitality). I was feeling burn out, and unsure of how I wanted to organize this piece. I took a solid two months not touching any designs and recouping, before I was struck with design inspiration, threw away my initial design, and completely changed the layout/design direction.
This project helped me learn to be open to flipping a design on its head and not be afraid of going in a different direction, even though I had already sunk in a bit of time to the initial layout. I was forcing it to work and realized if I had to force it so much, that it was because it just wasn’t working.