Maurica James

Graphic Designer | Beauty Seeker | Travel Lover

Archives

Festival Guide for the 2016 Common Ground Music Festival

The festival guide for Common Ground Music Festival has information necessary for attendees, including the lineup for each day, safety information, and a map of the festival grounds. Advertisement space was saved for sponsors, and the design was adjusted when need be to make sure all the ads could be included.

I was the sole designer of this festival guide, and collaborated with the marketing director and sponsorship coordinator of the festival production company to ensure its completion.

See the full festival guide here.

LEPFA 2016 Annual Report

The report goes over the highlights and financial numbers of LEPFA’s properties including Lansing Center, Lansing City Market, Cooley Law School Stadium, Groesbeck Golf Course and other LEPFA co-produced events during the year.

All layout & infographics were created by me. The photography within the report is a mix of professional photography and in-house photos taken by me.

See the full report here.

2017 Grand Concert Series

The Grand Concert Series returned in the summer of 2017 for the third year, bringing jazz, blues, and R&B to the riverfront. The Grand Concert Series is comprised of Jazz on the Grand, Blues on the Grand, and a new addition this year of R&B on the Grand. The City Market and LEPFA have enjoyed working with local organizations, including the MSU College of Music, and T. Rose Inc, to give back to the community and provide more entertainment options for Greater Lansing residents.

All layout & infographics were created by me. The majority of the photography within the recap report was taken by me. For 2 of the 8 events, I coordinated with outside photographers to ensure the event was photographed.

The full event recap can be found here.

Jazz & Blues Concert Series on the Grand

Jazz & Blues Concert Series on the Grand is a concert series that took place along the river by the Lansing City Market. This was the second year of the event and due to its success was expanded to two days, one being jazz themed, the second day being blues themed. The event coincided with an effort to bring more foot traffic into the Lansing City Market and along the river Downtown.

All layout & graphics were created by me. The photography within the report was taken entirely by me in-house.

See the full recap report here.

Jazz on the Grand

Jazz on the Grand is a concert series that took place along the river by the Lansing City Market. The jazz based concert series was created in an attempt to attract a crowd in the Lansing area that enjoyed jazz. This coincided with an effort to bring more foot traffic into the Lansing City Market and along the river Downtown.

All layout & graphics were created by me. The photography within the report was taken entirely by me in-house.

See the full recap booklet here.

LEPFA 2015 Annual Report

The report goes over the highlights and financial numbers of LEPFA’s properties including Lansing Center, Lansing City Market, Cooley Law School Stadium, Groesbeck Golf Course and other LEPFA co-produced events during the year. See the full report here.

Mother’s Day Tea Party

The Lansing City Market was looking to do something unique and fun for Mother’s Day. Instead of the usual brunches that other venues do, the idea was to create a tea party event with light snacks and live music. The event was received well and will hopefully be repeated.

The original concept from the marketing team was to emphasize the tea party aspect. Pinks, light blues, turquoise were requested as was a table setting that would be included a tea party. Going with a less literal approach, I made the movement in the items of the background guide a viewers eyes to read through each bit of information on the poster.